FIFA : Bank of America becomes the fifth official sponsor of the 2026 World Cup
The American banking group Bank of America has become an official sponsor of the 2026 World Cup
The XXIII edition of the World Cup will be held in the United States, Mexico and Canada (Concacaf zone).
• Decision of the 68th FIFA Congress, in Moscow (RUS), on 13/06/2018.
• First edition with 48…
(co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026), announced FIFA
Activité : Fédération Internationale de Football AssociationCréation : 1904Siège social : Zurich (Suisse)Employés à temps plein (au 31/12/2023) : 953 (contre 814 au 31/12/2022), 76 nationalités…
on 15/08/2024. "This would be the largest sponsorship deal ever signed by a bank for a single sporting event," according to several sources close to the matter contacted by News Tank Football.
As an official sponsor, Bank of America - "FIFA's first-ever global sponsor in the banking category" - will join four other companies as a second-level partner in the competition's sponsorship hierarchy (behind the "FIFA partners"):
• Belgian beer group AB InBev
Activité : brasseur
Création : 2008 (fusion de l’américain Anheuser-Busch et du belgo-brésilien InBev)
Principales marques : Budweiser (Bud), Corona, Stella Artois, Beck’s, Leffe, Hoegaarden, Bud…
(since 1986), via its Budweiser brand;
• the Unilever
Activité : conception, production et distribution de biens de grande consommation
Création : 1930
Cotation : Euronext Amsterdam (HOL), New York Stock Exchange (USA), London Stock Exchange…
group, which is promoting its Dove Men+Care hygiene products brand;
• fast-food chain McDonald’s
Activité : restauration rapide
Création : 1955PDG : Chris KempczinskiImplantation (2023) : 41 822 restaurants, dont 95 % de franchisésEffectif (2023) : 150 000 employés
Chiffre d’affaires (2023) …
;
• the Chinese dairy products producer Mengniu, also a partner of the 2030 World Cup.
"Through this new partnership, FIFA and Bank of America will work together to support the growth of the global game and the tournament's impact on football fans of all ages, abilities and backgrounds," added the governing body.
"Bank of America's commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond," said Gianni Infantino
Member / Membre @ International Olympic Committee (IOC / CIO) • President / Président @ FIFA
• Nationalités : italienne et suisse
• Avant de rejoindre l’UEFA, il a travaillé comme secrétaire…
, FIFA president.
- Bank of America is also the presenting partner of the "Boston Marathon presented by Bank of America" for the 2024-2033 cycle.
"This is a lot more than a commercial agreement" (G. Infantino, FIFA)
• "I am very happy with this week's news that we have welcomed Bank of America as a global sponsor of the 2026 FIFA World Cup in the United States, Canada and Mexico.
• Thanks to chair and CEO, Brian Moynihan, for partnering with FIFA and I look forward to working with him and his team at Bank of America in the years ahead. Their commitment to community engagement aligns with our goals for the tournament and beyond - especially as FIFA will invest $2bn to further support and develop football worldwide in the next two years.
• This is a lot more than a commercial agreement. It shows the dynamism, credibility and trust that FIFA now has, and which attracts more and more partners from all over the world, including a market so strategically important as the United States."
Gianni Infantino, president of FIFA,
FIFA : On Location (USA) official hospitality provider for the 2026 World Cup
• On Location
• Activité : hospitalités• Création : 2015• Siège social : New York (USA)• Président : Paul Caine• Directeur général en charge de Paris 2024 : Fabrice Favetto-Bon• Maison-mère : Endeavor…
has been appointed as the official hospitality provider for the 2026 World Cup following a call for tenders issued by FIFA in September 2023, announced the American company on 18/07/2024.
• The service provider will propose offers for individual matches or in the form of packages « allowing them to attend several matches in one or more cities, during a particular tournament stage, or to follow a specific national team, » said On Location, which is also in charge of the hospitality programmes for the Olympic and Paralympic Games in Paris 2024, Milano Cortina 2026 and Los Angeles 2028.
• The 2026 World Cup will be played in 16 host cities (11 cities in the United States, 3 in Mexico and 2 in Canada). Five of these cities have already hosted the Super Bowl
Final championship game of the NFL. The 50th edition will be played at Levi’s Stadium (68,500 seats) in Santa Clara (California, near San Francisco, USA) on 02/07/2016.
, for which On Location is also the hospitality provider.
• The packages offered by On Location, which will also include non-matchday experiences, will be marketed « in late 2024 » via FIFA’s dedicated platform and authorised resellers. Major League Soccer
Activité : ligue de football professionnel nord-américaine (États-Unis et Canada)
• Nombre de franchises : 29 en 2023, 30 prévues en 2025
Président délégué (commissioner) : Don…
is one of the sales agents appointed by FIFA and On Location for the United States and Canada.
Bank of America
- Sector : banking
- Founded : 1929
- Headquarters : Charlotte (North Carolina, USA)
- CEO : Brian Moynihan
- Turnover (2023) : $171.9bn (€156.4bn)
- Sports partnerships :
- FIFA : official sponsor of the 2026 World Cup
- Running :
- title partner of the Chicago Marathon
- presenting partner of the Boston Marathon (2024-2033)
- Stadiums : title sponsor of the Bank of America Stadium (Charlotte, USA), 2004-2024 ($20m per year)
- FIFA Partners :
- Aramco (oil, KSA)
- adidas (equipment manufacturer, GER)
- Coca-Cola (beverages, USA)
- Hyundai/Kia (car manufacturer, KOR)
- Qatar Airways (airline, QAT)
- Visa (payment solutions, USA)
- Official sponsors :
- Budweiser (beer, USA)
- Bank of America (bank, USA)
- Unilever (hygiene products, GBR/NED)
- McDonald’s (fast food, USA)
- Mengniu (dairy products, CHN)
FIFA
Activité : Fédération Internationale de Football Association
Création : 1904
Siège social : Zurich (Suisse)
Employés à temps plein (au 31/12/2023) : 953 (contre 814 au 31/12/2022), 76 nationalités, 40 % de femmes et 41 ans d'âge moyen
Fédérations membres : 211
Produits 2023 (première année du cycle 2023-2026) : 1 170 M$ (soit 1,06 Md€ au 31/12/2023) contre 5 769 M$ (soit 5 403 M€ au 31/12/2022) en 2022
Charges 2023 : 1 748 M$ (soit 1 583 M€), contre 3 404 M$ (3 188 M€) en 2022
Résultat net 2023 : - 578 M$ / - 524 M€ (contre 2 368 M$ / 2 217 M€ en 2022)
Réserves (au 31/12/2023) : 3 565 M$ (3 230 M€) contre 3 971 M$ (3 719 M€) au 31/12/2022
Composition du Conseil de la FIFA
• Président : Gianni Infantino (Italie-Suisse), élu le 26/02/2016, réélu par acclamation à Paris (FRA) le 05/06/2019 puis à Kigali (RWA) le 16/03/2023.
• Premier vice-président : Cheikh Salman Bin Ebrahim Al Khalifa (Bahreïn)
• Vice-présidents : Debbie Hewitt (Angleterre), Alejandro Dominguez (Paraguay), Victor Montagliani (Canada), Aleksander Ceferin (Slovénie), Patrice Motsepe (Afrique du Sud), Sándor Csányi (Hongrie) et Lambert Maltock (Vanuatu).
• Membres :
- AFC : Kohzo Tashima (Japon), Mariano V. Araneta Jr. (Philippines), Hamad Khalifa Al Thani (Qatar), Haji Hamidin Bin Haji Mohd Amin (Malaisie), Yasser Almisehal (Arabie saoudite), Kanya Keomany (Laos)
- CAF : Mathurin de Chacus (Bénin), Mamoutou Touré (Mali), Amaju Melvin Pinnick (Nigeria), Fouzi Lekjaa (Maroc), Hany Abo Rida (Égypte), Isha Johansen (Sierra Leone)
- Concacaf : Sonia Fulford (Turks et Caicos), Luis Hernandez (Cuba), Yon de Luisa (Mexique), Rodolfo Villalobos (Costa Rica)
- CONMEBOL : Ednaldo Rodrigues (Brésil), Maria Sol Munoz (Équateur), Ramon Jesurun (Colombie), Ignacio Alonso (Uruguay)
- OFC : Rajesh Patel (Fidji) et Johanna Wood (Nouvelle-Zélande)
- UEFA : Evelina Christillin (Italie), Georgios Koumas (Chypre), Dejan Savicevic (Monténégro), Fernando Gomes (Portugal), Razvan Burleanu (Roumanie) et Bernd Neuendorf (Allemagne).
• Secrétaire général : Mattias Grafström (Suède / Pays-Bas) a succédé à Fatma Samoura (Sénégal) au 04/10/2023, en tant qu’intérimaire. Confirmé en tant que secrétaire général le 15/05/2024.
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• Secrétaire général adjoint :
- Alasdair Bell (Royaume-Uni), chargé de la partie commerciale et administrative depuis le 01/09/2018, en remplacement de Marco Villiger (Suisse) dont le départ a été annoncé le 20/08/2018.
Catégorie : Instances
Adresse du siège
FIFA Commercial DivisionFIFA-Strasse 20
8044 Zurich Suisse
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