UEFA Super Cup 2024 : head-to-head Real Madrid CF-Atalanta BC, in Warsaw (POL), Wednesday 14/08/2024

With a turnover of €843m for the 2022-23 financial year (from 01/07/2022 to 30/06/2023), Real Madrid CF Activité : club de football professionnel espagnol Partenaires majeurs : • Emirates (compagnie aérienne) : sponsor maillot principal, 2013-2026, pour 70 M€ / saison (+7 M€ de bonus en fonction… (LALIGA EA Sports Spanish 1st Division (20 clubs) ; EA Sports (video game publisher) title sponsor for the 2023-2028 cycle ) are the club from the European Top 5 that generated the most revenue excluding transfers over the period, Atalanta BC Activité : club de football professionnel italien Sponsors principaux : • Lete (eau minérale) : sponsor maillot principal, 2024-2027• RadiciGroup (chimie) : sponsor pocket• Joma… (Serie A Enilive Italian football’s first division, 20 clubs (Enilive acquired the naming rights from 2024-25) ) are in 41^st place with €111.8m, as the two clubs prepare to face each other in the UEFA Union of European Football Associations Super Cup at the National Stadium in Warsaw (Poland) on Wednesday 14/08/2024 (kick-off at 21:00 CET Central European Time ). During the same 2022-23 season, the Spanish club's wage bill (€408m) was 4.7 times higher than that of their Italian opponents (€87.1m).

Real Madrid, 2023-24 Champions League winners, will receive at least €121.5m (excluding market pool) from UEFA UEFA : Union des Associations Européennes de Football • Création : 15/06/1954 • Siège social : Nyon (Suisse) • Associations membres : 55 • Chiffre d’affaires 2022-23 : 4 320,8 M€ … for their entire European campaign, compared with €26.2m for Europa League winners Atalanta. Both clubs will receive €3.5m for their participation in the Super Cup, with the winner receiving an additional €1m.

In terms of attendance, the reigning champions of Spain recorded an average home attendance of 72,062 at the Estadio Santiago Bernabéu (84,744 capacity) during the 2023-24 season in the Spanish top flight, with an average stadium fill rate of 85%. Atalanta, meanwhile, drew an average of 14,711 spectators to the Gewiss Stadium (capacity reduced to between 14,000 and 17,000 due to renovation work in 2023-24, and increased to 24,950 seats in 2024-25), giving them an average fill rate of 86.6%. Real Madrid are the club from the European Top 5 with the highest number of season tickets sold, with 60,500 for the 2023-24 season, while Atalanta, in 78^th place, count 11,080.

When it comes to social networks, the 2023-24 Spanish champions dominate Europe thanks to their 389 million followers as of 01/08/2024 (on Facebook, Instagram, TikTok and X), 125 times more than their Italian rivals (3.1 million followers, 58^th).

Real Madrid's squad is valued at €1.36bn according to the Transfermarkt website as of 14/08/2024. This is three times more than Atalanta's squad, valued at €433m. An analysis of the two clubs' net balance sheets in the transfer market since 2014 puts them in a very different situation: the Spanish club has a negative balance of €325m, while their rivals have a profit of €227m over the period, according to the CIES Centre international d’étude du sport, (International Centre for Sports Studies) is based in Neuchâtel (SUI). It develops research, training and consulting services to sports institutions, mainly in… Football Observatory.