Eagle Football Group : sale of 97 % of OL Reign (NWSL) completed for $58m (€54m)

• The Raine Group and Proskauer acted as exclusive financial and legal advisors to OL Groupe.

Eagle Football Group: "Refocusing on men's football"

• The sale of OL Reign is "in line with the Group's strategy announced on 25/10/2023, in particular the refocusing on men's football," said Eagle Football Group on 17/06/2024.
• Since the start of 2024, Eagle Football Group has already completed two other disposals:

Sale of OL Féminin to Michele Kang Owner @ London City Lionesses • President @ Olympique Lyonnais Féminin • Owner @ Olympique Lyonnais Féminin • Owner @ Washington Spirit (NWSL) • Founder and CEO @ Cognosante
via her company YMK Holdings

• OL Group sold 52.91% of the capital and voting rights of OL Féminin (D1 Arkema French women’s football first division (D1 Féminine), Arkema as title sponsor for the 2019-2022 cycle ) to American businesswoman Michele Kang, via her company YMK Holdings, on 08/02/2024.
• Michele Kang was appointed president of OLF on 19/12/2023 and Vincent Ponsot Secrétaire adjoint @ Foot Unis • Directeur général Football @ Olympique Lyonnais (OL)
  has been chief executive officer since 03/01/2024.
• OL Groupe continues to benefit from minority representation on OLF's board of directors.
• As part of this transaction, OLF will benefit from the "Olympique Lyonnais" brands for a period of at least 50 years and from certain services provided by OL Groupe and its subsidiaries (including in particular the use of the Groupama Stadium and the Groupama OL Training Center).

Sale of the LDLC Arena to HOLARENA

• "The sale of OL Vallée Arena (the company operating the LDLC Arena) to Holnest (Jean-Michel Aulas Président @ Ligue féminine de football professionnel • Vice-président délégué @ Fédération Française de Football (FFF)
  • Officier de la Légion d’honneur (2017) • Officier de l’Ordre National du… ' family holding company) and a group of investors (in a newly-created company called HOLARENA) was completed today," announced Eagle Football Group (formerly OL Groupe) on 12/06/2024.
  • Exclusive discussions between the two parties had been announced on 02/04/2024.
• "The sale of 100% of the company's shares and current account of Eagle Football Group is worth around €70m, based on a valuation of the company estimated at around €160m. The transaction will be settled in the form of Eagle Football Group shares held by Holnest for around €16m, and the balance in cash for around €54m," explained the Group.
• HOLARENA, the company formed as part of this transaction, is 60% owned by Holnest.
• The company's other shareholders are Groupama Rhône-Alpes Auvergne, the second largest shareholder (15%), Groupe LDLC, through its subsidiary LDLC Invest (3.6%), the Souverain Auvergne-Rhône-Alpes fund (4.2%), the CCI Lyon Métropole Saint-Etienne Roanne (1.8%) and entrepreneurs investing in the project (15.2%).
• HOLARENA will be "chaired by Alexandre Aulas (Holnest) and will be managed operationally from 01/07 by Xavier Pierrot, who will be stepping down from his current role as deputy managing director in charge of the stadium and arena on 30/06/2024."

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