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Premier League : launch “Super Movers” campaign with the BBC to encourage kids to stay active
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Paris - Actualité n°110756 - Publié le 17/01/2018 à 16:44
The Premier LeagueTop English professional football division. 20 clubs.
, in conjunction with the BBC (British public broadcaster), has launched 'Super Movers', a new campaign encouraging kids to stay active and boost "physical activity throughout the school day" said the Premier League on 16/01/2018.
"Being more active during the school day can help children engage more in lessons and Super Movers will help school teachers inspire their pupils to get moving. Super Movers will bring stars from the worlds of football, music and television together in fun, free and easy-to-follow educational videos, which contain routines and activities to capture children's imaginations," said the English league.
"The programme will be supported by the Premier League and professional football clubs through their work in local schools, helping teachers use the Super Movers videos in classrooms and encouraging an active ethos. Super Movers schools will also have the chance to win awards from the Premier League and clubs, such as a visit from the Premier League trophy," said the Premier League.
"We recognise the power football has to connect with young people" R. Scudamore, Premier League, 16/01/2018
Super Movers will harness the reach and strength of our Clubs and the BBC to encourage children to be more active and engaged throughout their learning."
Richard Scudamore, Executive Chairman of the Premier League, on 16/01/2018
"Developing a nation of active primary schools to help every child reach their potential," J. Purnell, BBC, 16/01/2018
"We are really excited about the opportunity to work with the Premier LeagueTop English professional football division. 20 clubs.
to do something truly transformative - using the strengths of both organisations - by developing a nation of active primary schools to help every child reach their potential."
James Purnell, BBC Director of Radio and Education, on 16/01/2018
Liverpool FC to host the launch of the 'Super Movers' campaign
The initiative will officially get under way at the Reds' home ground this week, with two first-team players (Joel Matip and Mohamed Salah) set to host the first live lesson, which will be broadcast on the BBC.
The pair will take part in a Q&A and engage schoolchildren across the country as they take part a fun, active maths session for seven to nine-year-olds."
Liverpool FC press release on 15/01/2018
Premier League
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Top English professional football division. 20 clubs.
, in conjunction with the BBC (British public broadcaster), has launched 'Super Movers', a new campaign encouraging kids to stay active and boost "physical activity throughout the school day" said the Premier League on 16/01/2018. 
