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Merchandising: "Derivative products, one of the only links with clubs during Covid" (G. Valéry, M2A)

"Our activity has experienced a historic slowdown due to the absence of sports spectacles (due to the Covid-19 crisis). During this period, some online club shops did not stop operating. Derivative products were one of the only links with clubs during this period," said Geoffroy Valéry, president of M2A, an agency specialised in sports merchandising, to News Tank Football on 24/06/2020.

"M2A develops product ranges for retail, hospitality and stand entertainment. The club creates the show… Read more

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