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LaLiga Global Network: "Expand the LaLiga brand internationally on a large scale" (M. Diaz Bejarano)

"The primary aim of the LaLiga Global Network is to raise the awareness and to increase the popularity of LaLiga. And this is a continuation of the international strategy of LaLiga to elevate the brand value and fan engagement all over the world; to expand the LaLiga brand internationally on a large scale," said Marta Diaz Bejarano, the LaLiga Global Network delegate for France and Israel, to News Tank Football on 30/11/2017.

"A key element of LaLiga's international strategy is digital. So… Read more

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