LALIGA : partnership with the CFL to develop football in China until 2029
LALIGA
Activité : Ligue de football professionnel espagnole
Agence commerciale exclusive : IMG (depuis 2018-19)
Sponsor titre :• EA Sports (éditeur de jeux vidéo) : depuis 2023-24, 30 M€ …
and the Chinese Professional Football League (CFL) have signed a "a strategic collaboration agreement between the two organisations for the development of Chinese professional football over the next four years (until 2029)," announced the Spanish league on 28/05/2025.
"This agreement will be the first cooperation agreement signed by the CFL with a top European football league since its establishment (in January 2025). The agreement, which will run until 2029, includes different areas of collaboration with a focus on strategic consulting for the development of the CFL and also its youth categories. Both organisations are committed to open an institutional communication channel to facilitate the exchange of knowledge between clubs," said the Spanish body. The CFL is responsible for organising the first three Chinese men's football divisions (Chinese Super League, China League One, China League Two), replacing the Chinese Football Association.
"LALIGA will offer training programmes to Chinese clubs in different areas, such as grassroots football, economic control, audiovisual, marketing, internationalisation and business. The agreement also foresees the organisation of youth football tournaments and training and education stages for the lower categories," added the League, whose president, Javier Tebas
President @ LALIGA
, will also become a strategic consultant to the CFL.
LALIGA : opening of an academy in Shanghai, the League’s first in Eastern China
• LALIGA announced the opening in 2025, in collaboration with Tingho Holding, of an academy in Shanghai, its « first in East China », on 17/01/2025.
• « LALIGA Academy Shanghai will host young talents from China aged up to 17, who will train under the highest standards of global youth football through the LALIGA football methodology. The sports centre will be located in Tianma Country Club and will be equipped with resources and tools for the development of the personal and sporting potential of the participants in a high-performance facility environment, » explained the Spanish league at the time.
• « The academy’s sporting project will be directed by a LALIGA technical director, with a UEFA
Union of European Football Associations
PRO coaching licence, who will travel to China to lead the technical part, thus ensuring the application of the training concepts of the Spanish competition in the programmes taught, » continued the league.
• « LALIGA Academy Shanghai will be part of the more than 830 sports projects in 57 countries managed by the Spanish competition to promote youth football at a global level, » added LALIGA.
LALIGA: partnership with SBFT (blockchain) to launch the LALIGA Club (Web3 Web3 or Web3.0, is a decentralised version of internet based on blockchain. It follows on from Web2.0, often referred to as « the Participatory Web », which designates all the techniques and… ) project in China
LALIGA has also signed a partnership with the entity SFBT (Spanish Football Blockchain Technology) to launch the Web3-based LALIGA Club community project in China in 2025-26, announced the Spanish league on 29/05/2025.
"The LALIGA Club community project has key features that pioneer the next era of fandom in China. It integrates online and offline experiences by connecting digital engagement with offline fan events, pop-ups, activations, and a community center. In addition, it uses play-to-earn and market-to-earn mechanics, allowing fans to get rewards via games, participation, content creation, and community contributions," explained the League.
"The decentralised structure with communities from each of the 42 LALIGA clubs will help promote the visibility of smaller teams, in line with LALIGA's inclusive philosophy, which promotes a highly competitive and balanced ecosystem among all clubs," added the Spanish body.
LALIGA
Activité : Ligue de football professionnel espagnole
Agence commerciale exclusive : IMG (depuis 2018-19)
Sponsor titre :
• EA Sports (éditeur de jeux vidéo) : depuis 2023-24, 30 M€ / saison
Partenaires globaux :
• Puma (équipementier) : ballon officiel depuis 2019-20
• Mahou San Miguel (bières) : 2006-2019 puis 2022-2027
• Riyadh Season (festival)
• Panini (stickers)
• Sorare (carte digitale à collectionner) : depuis 2021-22
• Volkswagen (constructeur automobile)
• Haier (électroménager) : since 2023
Partenaire local :
• Moeve (énergie)
Partenaire mixte :
• BKT (pneumatiques) : 2025-2028 (partenaire global sur 2019-2025)
Marque associée :
• Microsoft (logiciels)
Catégorie : Instances
Adresse du siège
Calle Torrelaguna 6028027 Madrid Espagne
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Fiche n° 3742, créée le 11/12/2015 à 12:26 - MàJ le 07/10/2025 à 09:31