The British sports betting operator Ladbrokes (Entain plc group), the "official betting partner" of Liverpool FCActivité : club de football professionnel anglais
Partenaires principal :
• Standard Chartered (banque) : sponsor maillot principal, depuis 2010-11, jusqu’en 2026-27, 30 M£ en 2018-19, 40 M£ par…
(Premier LeagueTop English professional football division. 20 clubs.
) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC Foundation's "ambitious plans to further increase its fundraising efforts," announced the two parties on 31/03/2025.
To this end, Ladbrokes "will place a £100 (€119) accumulator charity bet for every remaining Premier League round of fixtures in 2024-25 - with a view to continue next season (2025-26) - starting with the Merseyside derby (versus Everton FC) at Anfield on 02/04/2025." • In the event of a winning bet, the operator will donate the sum won to the LFC Foundation. • In the event of a losing bet, the £100 wagered will go to the LFC Foundation.
The club had announced a strategy to support 500,000 people in the LiverpoolActivité : club de football professionnel anglais
Partenaires principal :
• Standard Chartered (banque) : sponsor maillot principal, depuis 2010-11, jusqu’en 2026-27, 30 M£ en 2018-19, 40 M£ par…
(ENG) region and beyond per season by 2030 via its Foundation, thanks to a "doubling funding" allocated to the latter on 11/12/2024.
"With Ladbrokes' support, we can continue to tackle social inequalities facing our communities" (M. Parish, LFC Foundation)
• The support of our partners is integral to the work we do and in achieving these ambitious targets, and every contribution will help us make a meaningful difference.
• With Ladbrokes' support, we can continue to tackle social inequalities facing our communities and deliver measurable, life-changing programmes in our local communities and beyond."
Matt Parish, CEO of the LFC Foundation
Liverpool FC : 127,000 beneficiaries of the Foundation’s operations in 2023-24
Key figures from the LFC Foundation’s 2023-24 Impact Report include :
• 127,000 beneficiaries of the Foundation’s operations, compared with 122,861 in 2022-23;
• 18,000 sessions and events held in 300 community venues, including 199 schools ;
• £92m (€111.6m) of social value generated by the various programmes, totalling £284.48m (€345.2m) since the 2020-21 season ;
• For every £1 invested, £13.7 of social value is generated for the community ;
• 60 % of beneficiaries from the 20 % most deprived areas in the region.
Premier League: bookmakers banned as main shirt sponsors from 2026-27 season
Premier League clubs collectively agreed to a ban on displaying a sports betting operator as a main shirt sponsor from the 2026-27 season, on 13/04/2023.
The Premier League is "the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising. The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government's ongoing review of current gambling legislation. The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship," said the league at the time.
This voluntary compromise should allow the English top flight clubs to be exempt from future, stricter UK government legislation, which would ban all forms of advertising by bookmakers. It allows clubs to continue to display the logos of betting operators as sleeve sponsors as well as on stadium signage.
More than half of the clubs (11 out of 20) in England's top flight have a bookmaker as their main shirt sponsor in 2024-25.
Liverpool FC (Liverpool)
Activité : club de football professionnel anglais
Partenaires principal :
• Standard Chartered (banque) : sponsor maillot principal, depuis 2010-11, jusqu’en 2026-27, 30 M£ en 2018-19, 40 M£ par saison sur la période 2019-2023, 50 M$ sur 2023-2027
- sponsor maillot principal de l’équipe féminine (Barclays FA Women’s Super League) depuis 2019-20
Équipementier :
• Nike (équipementier) : à partir de 2020-21 (remplacé par adidas à partir de 2025-26)
Partenaire majeurs :
• AXA (assurance) : partenaire assurance mondial en 2018-19, sponsor maillot d’entrainement pour 2019-2029, namer du centre d’entrainement des équipes masculines (depuis 2020-21) et féminines (depuis 2023), 20 M£ (23 M€) par saison
• Expedia (voyagiste) : sponsor manche (hommes et femmes), 2020-2027 (10,3 M€ par saison)
Partenaires officiels : • EA Sports (jeux vidéo) : depuis 2019-20 • Cadbury (Mondelēz, snacking) : depuis 2020-21 • Kodansha (éditeur) : depuis 2021-22 • Wasabi (cloud) • Coca-Cola (boissons) : depuis 2022-23 • Carlsberg (bières) • Nivea (hygiène) • Interwetten (paris sportifs) : depuis 2021-22 • Google Pixel (smartphones) : depuis 2023-24 • UPS (logistique) : depuis 2023-24 • Japan Airlines (compagnie aérienne) : à partir de 2024-25 • Extreme (networking) : depuis 2022-23 • Peloton (fitness) • Husqvarna (tondeuses) • Lucozade (boissons énergisantes) • Strauss (vêtements de travail) • Orion Innovation (services numériques) • Ladbrokes (paris sportifs) • Visit Maldives (tourisme)
Activité : club de football professionnel anglais
Partenaires principal :
• Standard Chartered (banque) : sponsor maillot principal, depuis 2010-11, jusqu’en 2026-27, 30 M£ en 2018-19, 40 M£ par…
(Premier League
Top English professional football division. 20 clubs.
) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC Foundation's "ambitious plans to further increase its fundraising efforts," announced the two parties on 31/03/2025.
