"Popular shareholding is not a last resort, but an added value for all clubs" (Jérémy Chatonnier)

How did the Fédération des Socios de France come into being?

We, supporters' associations in favour of popular shareholding, got together in October 2023 after several previous meetings. We wanted to give concrete form to some of our joint initiatives by creating this federation, which became official in February 2024.

How is the federation organised?

I'm the president. François Michel, from the Sauvons Nîmes Olympique collective, is the secretary, and Théo Armbruster, from Sociochaux, is the treasurer.

7 founding associations & 2 new members since the creation of the federation »

The federation is made up of seven founding associations, four of which are shareholders in their own football clubs: Socios Étoile Club Bastiais (SC Bastia Activité : club de football professionnel français Structure juridique : SA SCIC (Société anonyme / Société coopérative d’intérêt collectif) depuis 2019 Partenaire majeur : • Oscaro Power… ), Sociochaux (FC Sochaux-Montbéliard Activité : club de football professionnel français Equipementier :• Nike (USA) : 2020-2023, puis Eldera (FRA) sur le cycle 2023-2028Sponsor maillot principal :• EIMI (efficacité énergétique) … ), the 'Kalon' of Guingamp (EA Guingamp Activité : club de football français Partenaires majeurs :• Celtigel (entrées et plats cuisinés surgelés)• Jardiman (jardinerie)• Vital Concept (laiterie)• Breizh Cola (boissons)• Cré'actuel… ) and the Fédération des Culs Rouges de Rouen (FC Rouen Description : Club de football professionnel françaisDate de fondation : 1899Lieu : Rouen, FranceStade : Stade Robert DiochonPrésident : Charles Maarek ).

Three other associations are still at the project stage: Socios Verts (AS Saint-Étienne), of which I am president, Socios Nancy (AS Nancy-Lorraine Activité : club de football professionnel français Partenaires majeurs : • Kipsta (équipementier) • Hyundai (automobile) : sponsor maillot principalTous les partenaires du club sont à retrouver… ) and the Sauvons Nîmes Olympique Activité : club de football professionnel français Partenaires premium : • Puma (équipementier) : depuis 2016-17 • Hectare (terrains à bâtir) : sponsor maillot principal… collective.

Finally, two associations have joined us since the creation of the federation: Socios Metz and our first member outside football with the Aginnum project for SU Agen (SUA) Activité : club de rugby professionnel Création : 1908 Stade : Stade Armandie (13 863 places) Palmarès : 8 titres de champion de France Président du conseil de surveillance : Alain… SU Agen (Pro D2).

What is the purpose of the FSF?

Mainly to promote popular shareholding, pool our contacts, but also our ideas and human resources, feedback and the creation of a toolbox for future associations.

The promotion of popular shareholding in France is almost non-existent, and it is our responsibility to make people understand that another way is possible to help our football and sports clubs when they are in difficulty, but also and above all when they are doing well.

A transmission channel between a club and its supporters, local authorities, former players and local economic players »

This federation, which for the moment is mainly made up of associations linked to football clubs, aims to open up to all sports.

What are the virtues of popular shareholding that you would like to highlight?

Enhancing the brand, helping with CSR Corporate social responsibility , strengthening a club's identity and passing on shared values. These are issues that are of great interest to clubs, given the problems they face today.

Do you advocate majority or minority popular shareholding?

All options are possible, even if the French model is based on a very large majority of minority shareholders. The idea is to have a transmission channel between a club and its supporters, local authorities, former players and local economic players. Having supporter representatives on the various boards of directors is a good way of achieving this.

What examples of popular shareholding would you highlight?

Sociochaux works very well, as does Socios Etoile Club Bastiais. These two groups are very involved in taking concrete decisions.

In Bastia, for example, they are working with Corsican Railways (CFC) to bring Bastia fans to the Stade de Furiani, and they are working with the club and local authorities to develop the stadium as part of the renovation work.

At Sochaux, one of the achievements was the provision of suspended tickets: people who didn't necessarily have the means to go to the stadium were able to get free tickets. It's a way of embodying social and popular football.

Abroad, Germany's culture is a model for us, with its famous 50+1 rule.

How do you convince and reassure funds, businessmen or large companies that own clubs that popular shareholding is the right thing to do?

We need to do a lot of educating, publicising current projects and clubs where this model already exists, and where it's working very well.

What about local authorities?

Generally speaking, they take a very positive view of the socios movement. But it depends on the club's financial situation. Unfortunately, it's sometimes when a club is in a bad way that a popular shareholding project has the best chance of succeeding, because the local authorities become the decision-makers. Many local councillors are already helping us on a daily basis to try and promote this model.

Are you afraid that popular shareholding will only be seen as a last resort?

That's precisely one of the federation's aims, to make people understand that popular shareholding is not a last resort, but an added value for all clubs.

Many clubs are sold at fairly low prices compared with the price of certain players »

Is financing capacity one of the limits of popular shareholding?

There are identified limits. The value of a football club has nothing to do with its sportsmen and women or its wage bill. In fact, many clubs are sold at fairly low prices compared with the price of certain players. Obviously, the financial 'limit' is not an issue when a club is in difficulty, as this capital is very interesting for saving the club quickly.

Alongside the FSF, you are president of the Socios Verts project. Can you tell us about it?

The project is over two years old. We want to acquire a stake in AS Saint-Étienne and be represented on the supervisory board and/or the board of directors. We're trying to make ourselves known to the various players, supporters, former players, local authorities and leaders, so that we're recognised as reliable partners.

As of 11/06/2024, how much have you pledged to invest?

It currently stands at nearly €597,500 and is rising steadily.

Were you involved in the discussions/negotiations with Kilmer Sports?

We weren't involved in the negotiations between Kilmer Sports and the club, but we didn't remain inactive during that period, following the various stages they went through to buy the club as closely as possible. We also spoke to a number of other suitors.

What are your thoughts on the sale?

The sale of our club is a good thing for the future of AS Saint-Étienne. The previous shareholders had reached the end of their financial and human capabilities. They made mistakes and blunders, but decision-making in itself takes a lot out of you. So in 20 years...

They've taken us to the European Cup on a regular basis, offered us a trophy, and thanks to their rigorous management, we've even managed to emerge from two seasons in Ligue 2 without too much damage.

The future is inherently uncertain, but having a shareholder as strong and experienced as Larry Tanenbaum and managers of the calibre of Ivan Gazidis and his team is reassuring.

Would you like to contact the group to start the process of buying their shares?

We are indeed working to present the Socios Verts project as quickly as possible. They're going to have a lot of work to do, and I think it's going to be a step-by-step process.

Jérémy Chatonnier, president of the Fédération des Socios de France, 10/06/2024