Manchester City FC: opening of an esports studio at the Etihad Stadium
Manchester City FC
Activity: English professional football club
Global Partners:
• Etihad Airways (airline): shirt sponsor, since 2009-10 (£20m per season) and stadium naming rights (since 2011, £10m per…
(Premier League
Top English professional football division. 20 clubs.
) has opened a dedicated studio for its esports teams at the Etihad Stadium (Manchester, ENG), announced the club on 06/06/2024.
This space will be dedicated to training, competing and creating content for the club's teams on the video games Fortnite (Epic Games) and EA Sports FC 24 (EA Sports).
Manchester City's EA Sports FC team won the 2024 ePremier League, while the Fortnite team has qualified for the FNCS Global Championship to be held in September 2024.
The creation of this studio is part of the development and expansion of the Etihad Stadium and the infrastructure surrounding the club's home ground, which is due to be completed during the 2025-26 season. The project represents an investment of £300m (€340m) and aims to develop the stadium into "a world-class, year-round entertainment destination in the heart of East Manchester."
Manchester City FC: main areas of the expansion work at the Etihad Stadium
- The project includes:
- an enlarged North Stand with a total capacity of 60,000 seats (compared to 53,480 at present);
- the creation of a covered area known as "City Square", including a 3,000-seat fan zone and catering outlets;
- a promenade and sky bar on the roof of the stadium, a new shop, a museum, as well as a 400-bed hotel and new reception areas;
- space for businesses to set up and collaborate with the club, City Football Group and Etihad Campus partners.
- "The stadium infrastructure project will also bring job opportunities and economic growth to the area, building on the club's long-standing investment and commitment to its local community. During the construction phase alone, the equivalent of 890 full time roles will be delivered and the club is working with partners and contractors to ensure local residents are well placed to take advantage of these new opportunities," explained the club.
Manchester City FC
Activity: English professional football club
Global Partners:
• Etihad Airways (airline): shirt sponsor, since 2009-10 (£20m per season) and stadium naming rights (since 2011, £10m per season)
• Puma from 2019-20
• OKX (crypto): since 2021-22, training kit sponsor since 2022-23, sleeve sponsor since 2023-24
• Asahi (beer): since 2022-23, training kit sponsor since 2023-24
• Nissan (car manufacturer): since 2014-15
• e&/Etisalat (telecoms): in the United Arab Emirates
• Visit Abu Dhabi (tourism)
• Midea (home appliances): since 2019-20
• Nexen Tyre (tyres): sleeve sponsor (Premier League, Carabao Cup), since 2017 (women's team since 2020-21), £10m per season (estimation)
• Betway (sports betting): official global betting partner since 2024-25
• EA Sports FC (video game)
• Emirates Palace Mandarin Oriental (hotel) official luxury hotel partner since 2021-22
• Wix (website creation)
• Unilever (consumer products), via its brand Sure
• Aldar (real estate): official real estate partner since 2021-22
• Axi (trading): since 2020-21, women's team partner since 2022-23
• Xylem (water management)
• Sony Group Corporation (electronics): virtual fan engagement partner since 2021-22
• JinkoSolar (solar technology)
• Gatorade (sports drink): since 2017-18 until 2025
• QNET (live sales)
• Socios.com (cryptocurrency/blockchain): from 2020-21 official "$CITY Fan Token"
• JNC (alcohol): since May 2019
• Corpay (payment solutions), since 2024-25
• Joie (baby gear)
• Quidd (collectables marketplace): since 2023-24
• Dsquared2 (clothing): since 2016-17
• Acronis (IT solutions): since 2018-19
• WeWork (flexible work spaces): since 2021-22
• Qualtrics (software): official experience management partner since 2021-22
• The Fold (clothing): official formalwear partner of the women's team
• StairMedia (outdoor advertising technology): global partner since 2024-25
Full list of partners here
Category: Professional Clubs
Parent company: City Football Group
Headquarters address
Etihad StadiumAshton New Rd
M11 3FF Manchester United kingdom
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# 1283, created on 06/02/14 at 18:33 - Updated on 13/12/24 at 12:34