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Bundesliga: Comedy Central (TV), sleeve sponsor of 1.FC Union Berlin for the DFB-Pokal and UECL

News Tank Football - Paris - News #225521 - Published on 06/08/21 at 15:40
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©  AFTV 1. FC Union Berlin
Comedy Central (TV), sleeve sponsor of 1. FC Union Berlin for the DFB-Pokal and UECL for 2021-22 - ©  AFTV 1. FC Union Berlin

Comedy Central, a German free-TV channel belonging to the american multinational mass media and entertainment conglomerate ViacomCBS, has become a partner of 1. FC Union Berlin Activity: professional football club Founded: 1906 with FC Olympia Oberschöneweide, now 1. FC Union Berlin in 1966 Main partner:• Aroundtown SA (real estate): sleeve sponsor in the DFB-Pokal and… (Bundesliga German professional football first division. 18 clubs. ) for the 2021-22 season, announced the club on 05/08/2021. As part of the agreement, Comedy Central will become the club's sleeve sponsor for the DFB-Pokal German National Cup and the Europa Conference League.

"Comedy Central and 1. FC Union Berlin are two partners that are just a perfect match: we are both a bit different from the established in our field, are authentic, humorous and maintain a particularly close relationship with our fans. We are delighted to accompany the club through the season as a new partner - on the one hand, highly visible as a sleeve and perimeter sponsor, and on the other hand, with jointly produced content that will make fans and spectators laugh," said Peter Forner, brand director GSA (Germany, Switzerland, Austria) at Comedy Central.

"For us and the boys on the pitch, the sporting competition is the main focus every season and of course all Unioners in the stands always want to see the team win. However, football can also show its entertaining side from time to time. We are therefore very much looking forward to the partnership with Comedy Central and will certainly have a lot of fun together," added Thomas Stäpke, managing director of finance and sales at 1. FC Union Berlin.


  • The German club has yet to announce its sleeve sponsor for the 2021-22 Bundesliga season, as of 05/08/2021.
    • ONE Versicherung, an online insurance company based in Vaduz (Liechtenstein) and belonging to the wefox group (insurance, Berlin, GER), became a partner and sleeve sponsor of 1. FC Union Berlin for two seasons (2019-2021) on 09/08/2019.

1.FC Union Berlin: list of sponsorship/partnership contracts signed since 2020-21

1. FC Union Berlin

Activity: professional football club
Founded: 1906 with FC Olympia Oberschöneweide, now 1. FC Union Berlin in 1966

Main partner:
Aroundtown SA (real estate): sleeve sponsor in the DFB-Pokal and Europa League 2022-23, (main shirt sponsor, 2019-2022, €2.25m/season)
Wefox (insurance): sleeve sponsor since 2019, main shirt sponsor for 2022-2025
Comedy Central (TV channel): sleeve sponsor in the Bundesliga (2022-2024), sleeve sponsor in the DFB-Pokal and Europa Conference League in 2021-23

Equipment supplier:
adidas: 2020-2025 (€0.7m per season)

Top sponsors:
Berliner Pilsner (beer)
bwin (sports betting): until 2023-24
Elten (footwear)
kfzteile24 (automotive equipment)
Mittelbrandenburgische Sparkasse (regional savings bank)
ONE Versicherung AG (insurance): sleeve sponsor 2019-2021
Total Energies (oil group)

3media partners

29 premium partners, including eToro (trading) and Coca-Cola (beverages)

65 "Eisern sponsors"

104 "Union-Club" partners


Category: Professional Clubs


Headquarters address

Hämmerlingstraße 80-88
12555 Berlin Germany


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# 8824, created on 24/06/19 at 01:45 - Updated on 23/06/22 at 15:12

©  AFTV 1. FC Union Berlin
Comedy Central (TV), sleeve sponsor of 1. FC Union Berlin for the DFB-Pokal and UECL for 2021-22 - ©  AFTV 1. FC Union Berlin