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e-Think Sport: programme for the 4 mornings of discussions, from Tuesday 26 to Friday 29/01/2021

News Tank Football - Paris - News #204223 - Published on 06/01/21 at 11:19 -
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©  D.R.
©  D.R.

e-Think Sport 2021, the fifth edition of the annual sports conference event usually held as a one day face-to-face endeavor in Paris (FRA) by News Tank, has been scheduled this year in a virtual format via a video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021.

Each of these half-days of video discussions will be devoted to a particular area:
● Clubs, Tuesday 26/01;
● Leagues and Federations, on Wednesday January 27;
● TV and Media, Thursday 28/01;
● Marketing, Friday 29/01.

The programme for this week, which promises to be rich in debates and discussions, will be in the presence of inspiring European football and sport executives who will help us understand the sport of tomorrow in order to launch the year 2021, one which must be a year of post-pandemic rebound.

Major French football clubs (Olympique Lyonnais, Olympique de Marseille, FC Nantes, Stade de Reims), international clubs (FC Bayern Munich, Manchester United FC, AS Roma), leagues (LFP, LNR) and federations (FFF, FFT French Tennis Federation , LNV), agencies (Dragon Rouge, Leroy Tremblot, SportFive) and sponsors (AG2R, Citroën, Orange), media rights experts and innovative companies (Immersiv.io, Socios.com, Sportall, and more): will all come together to share their thoughts on a world of sport that is evolving like never before.

Find the full e-Think Sport 2021 programme below.


Tuesday 26/01/2021 - Morning 1 "CLUBS"

At the heart of the football business model, clubs are now developing beyond their basic activity via new sporting sections, new digital avenues, but also through an increasingly marked social and environmental commitment (all times Central European Time French Tennis Federation ).

  • "Think Big" session from 09:00 to 10:10 CET
    • Introduction by Ambassador of e-Think Sport 2021 Jean-Michel Aulas (Olympique Lyonnais)
    • Discussion: The strategy of major multi-sport clubs (in English)
      • Andreas Jung, FC Bayern Munich
      • Haritz Kerejeta, Baskonia Alavés Group
    • For more info and to register to attend, click here
  • "Think Sharp" session from 10:15 to 10:55
    • Club foundations: What roles and objectives, and what actions related to Covid-19? (in English)
      • Francesco Calvo, AS Roma
      • John Shiels, Manchester United FC
      • Maëlle Trarieux, Olympique Lyonnais
    • For more info and to register to attend, click here
  • "Think New" session from 11:25 to 12:25
    • The reaction of clubs during national lockdowns to accelerate digital transformation (in French)
      • Martin Jaglin, Petit Gazon (moderator)
      • Baptiste Huriez, FC Nantes
      • Emmanuelle Roger, Immersiv.io
      • Alexandre Dreyfus, Socios.com
    • For more info and to register to attend, click here

Wednesday 27/01/2021 - Morning 2 "LEAGUES and FEDERATIONS"

Leagues and Federations must face the Covid-19 crisis. What are the ways to reinvent oneself and adapt to new modes of consumption, new competitions, new practices, new experiences and innovative digital services?

  • "Think Big 1" session from 09:30 to 09:55 CET
    • Interview with e-Think Sport 2021 Guest of Honour Andrea Agnelli (Juventus FC): How do leagues and clubs see the future of European football competitions? (in English)
    • For more info and to register to attend, click here
  • "Think Big 2" session from 10:00 to 10:25
    • What are the challenges for the FFF a few weeks before the elections on 13/03/2021? (in French)
      • Frédéric Thiriez, candidate for FFF president
    • For more info and to register to attend, click here
  • "Think Sharp" session from 10:30 to 11:25
    • Does the future of sport depend on new and adapted competition formats? (in French)
      • Pascal Boniface, IRIS (moderator)
      • Arnaud Simon, IN&Out Stories
      • Thomas Otton, Ligue National de Rugby
      • Antoine Aubour, UTMB Virtuel
      • Patrice Martin, French Olympic Committee / French Skiing Federation
    • For more info and to register to attend, click here
  • "Think New" session from 11:30 to 12:30
    • Amateur sport: digital for physical and not virtual sport (in French)
      • Eric Tanguy, French Olympic Committee
      • Nathalie Ricard Deffontaine, French Tennis Federation (Roland-Garros)
      • Philippe Boidé, French Athletics Federation
    • For more info and to register to attend, click here

Thursday 28/01/2021 - Morning 3 "TV and MEDIA"

A crisis of existing business models, new entertainment offerings, a "lost" generation of young spectators, new platforms and new actors, how will the sports media landscape of tomorrow take shape?

  • "Think Big" session from 9:30 to 10:25 CET
    • How will the sports media landscape of tomorrow be redrawn? (in English)
      • Martin Aurenche, beIN Media Group
      • Guillaume Collard, Eleven
      • Lucas von Cranach, OneFootball
    • For more info and to register to attend, click here
  • "Think Sharp 1" session from 10:30 to 10:55
    • Case study: Twitch - Olympique de Marseille (in English)
      • Farhan Ahmed, Twitch
      • Hervé Philippe, Olympique de Marseille
    • For more info and to register to attend, click here
  • "Think Sharp 2" session from 11:00 to 11:55
    • Ligue 1 TV rights: what lessons can be learned from the Mediapro fiasco? (in French)
      • Arnaud Simon, IN&Out Stories
      • Pierre Maes, Sports TV Rights Consultant
      • Grégory Bolle, NiceCactus
    • For more info and to register to attend, click here
  • "Think New" session from 12:00 to 12:45
    • OTT: how to get into this game in the face of the proliferation of sports platforms? (in French)
      • Nathalie Ricard Deffontaine, French Tennis Federation (Roland-Garros)
      • Gurvan  Kervadev, Ligue National de Volley
      • Thierry Boudard, Sportall
    • For more info and to register to attend, click here

Friday 29/01/2021 - Morning 4 "MARKETING"

How sports marketing is being reshaped. Offers, targets, activations, image, co-branding, innovative partnerships, etc. All this in a challenging health context and an increased demand for social and environmental responsibility.

  • "Think Big" session from 09:30 to 10:25 CET
    • Health crisis: What will be the lasting changes for sponsorship? (in French)
      • Magali Tezenas, Sporsora (moderator)
      • Claude Rach, Amaury Sport Organization
      • Xavier Oddone, SportFive
      • Jean-Eric Naon, Orange
    • For more info and to register to attend, click here
  • "Think Sharp" session from 10:30 to 11:25
    • Brands and new visual or sound identities
      • Benjamin Parrot, Stade de Reims
      • Dominique Jubert, Leroy Tremblot agency
      • Maxime Comby, ID2SON
      • Sylvain Chapuis, Ligue de Football Professionnel
      • Mathieu Sakkas, Dragon Rouge agency
    • For more info and to register to attend, click here
  • "Think New 1" session from 11:30 to 11:55 (in French)
    • Team Vitality / adidas project
      • Julien Dupont, Team Vitality
      • Christophe Mazel, adidas France
    • For more info and to register to attend, click here
  • "Think New 2" session from 12:00 to 12:25
    • Case study: Ag2r and Citroën join forces as part of a cycling team (in French)
      • Emmannuel Chazalet, Ag2r
      • Laurent Barria, Citroën
    • For more info and to register to attend, click here
  • Closing statements from 12:25 to 12:45